If you have ever thought about creating videos for your business before, you may have felt some hesitation at first (maybe you still do).
Worried that you don’t have the budget for a big video production studio and all of that fancy equipment that you see the professionals using (and think you need also), it can be daunting for sure.
But the good news for you and many other newbie video creators, is that there is absolutely no need to have a fully dedicated indoor filming space when you have one of the most beautiful and accessible options available to you already… the outdoors.
That’s right, nature already has all of the tools that you need to shoot your videos outside. It’s just a matter of understanding how to approach your newly found film space in order to take advantage of what's already there.
So here are some things you should keep in mind before you head out to for your first outdoor video shoot.
When you’re filming outdoors, lighting can be a little tricky and will vary depending on the time of day. So to achieve the best look in your videos, it’s typically better to either film early in the morning or late in the afternoon when the sun is at its lowest point. This is what we call the golden hours for filming.
For lighting people outside, you will want to have your subject facing toward the sun, so they will have an even, beautiful glow filling their face.
The worst thing you can do is have the sun directly above the subject, as this will cast unflattering shadows all over their face (please don't do this!).
To improve this even further and provide extra flexibility in the time of day you are filming, you should film your videos on a day that is expected to be an overcast one, as this will give you perfect lighting conditions, softening any harsh rays of sunlight.
The clouds naturally act as light filters, softening the lighting effect and removing unattractive shadows from the face. Just be sure to check ahead for expected rainfall and keep an eye on the conditions, so that it won’t start raining on you halfway through your video shoot (that's the last thing you want)!
An important consideration for filming outdoors is sound quality. You will need to be hyper aware of any potentially distracting background noise, like loud waves at a beach or chirping birds in trees, which can drown out the audio of the person being filmed.
If you have the option available, using a lapel or reporter microphone to record your sound will make a significant improvement in audio quality.
Keeping your microphone positioned closer to your subject’s mouth will ensure that it won’t pick up unnecessary background noise that on-board camera microphones usually do.
Similarly omni-directional microphones tend to pick up unwanted audio also, so use a unidirectional microphone (like a shotgun or reporter type microphone) to record the sound in the direction of the microphone
i.e. aimed directly at your subject.
The last thing you will want to think about when it comes to shooting outside is your choosing your location to shoot your video.
Ideally, you’ll want the background to be visually appropriate for the video’s subject matter. Plus you won’t want to have objects in the background that are distracting in your video or creating dissonance with your tone.
So you need to ensure that the location you choose makes sense. Makes sense for your video content and makes sense for the brand you want to reflect in your videos.
For example, filming a fitness video at a park with people exercising in the background makes perfect sense.
But filming that same video at a graveyard or in front of a restaurant won’t exactly jive well with your viewers and leave them a bit confused.
To stay on the safe side, you can choose a neutral background that doesn’t clash with anything and you can let your content do the talking.
Don’t overthink it, just ask yourself, “if I am a viewer, will this shot make sense for 'this brand' speaking about this topic?”
If the answer is YES, then you are ready to shoot.
REMEMBER: Videos can be filmed anywhere...
So if you are keen to head outside and shoot your videos, then you’re now ready to go!
What are you waiting for?
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